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Jordan Kobert

Tech entrepreneur, cyclist, skier, MBA, husband (almost!), son, brother, and general on/offline enthusiast

Profile

Jordan Kobert

Co-Founder, Ztail.com
Internet | San Francisco Bay Area, US

Summary

• Top-tier MBA with ten years of operational experience in growing early-stage companies and streamlining operations at later-stage organizations. • Deep strategic and technological expertise of consumer internet and advertising models, including CPM, CPC and CPA. • Silicon Valley/Bay Area connector with extensive network of professional executives, journalists, investors and advisors. • Proven success record in managing and growing high-performing teams in dynamic environments.
Specialties: • Revenue models and monetization • Quantitative analysis and presentation • Partnerships and negotiations • Management and team building

Experience

  • Oct 2006 - Present

    Co-Founder, COO / Ztail.com

  • Oct 2004 - Oct 2006

    Director, Business Development / HomeGain.com

    Managed team of 8 marketing, business development and advertising specialists. Ran P&L for eight figure annual budget with expenditures in PPC, CPA, and CPM based advertising as well as offline endeavors in television and direct mail. Director, Business Development and Advertising (2005 - 2006) • Responsible for all traffic acquisition including budgeting, and forecasting, for second-largest online real estate site (5.0 million unique visitors per month). • As part of Senior Management Team, worked across departments to monitor, track and adjust company P&L. • Managed eight person team including Advertising Director, Search Engine Marketing specialists, Affiliate Managers, Integration and Partner Managers and Business Analysts. • Explored and negotiated strategic partnerships and integrations. Sr. Business Development Manager (2005) • Increased Search Engine Marketing team to include one associate and two analysts managing several million keywords across three primary search engines (Google, Yahoo and MSN). • Developed in-house Search Engine Marketing agency with 60% year-over-year growth. Business Development Manager (2004 - 2005) • Hired as Search Engine Marketing specialist to manage all in-house campaigns. • Managed ROI for campaigns in Google and Yahoo Search covering three products and millions of keywords. • Grew already profitable search spend by 50% and improved margins through unique economic analyses and reporting.
  • Jul 2003 - Oct 2004

    Strategic Operations Manager / The San Francisco Chronicle

    • Identified key areas for strategic integration and led projects to decrease cost and improve revenue streams throughout the business cycle. • Led project to develop new business model to capture 10 – 15% increase in annual profit. • Developed and implemented first true cross-functional initiative to drive product brand and improve cost structure. • Collaborated closely with company Vice Presidents to ensure quarterly financial goals are met across departments.
  • 1999 - 2001

    Consultant / AECOM

    Senior Consultant (1999 - 2001) • Co-managed internal Process Design team of seven that initiated 40% firm growth in 12 months and over 50% of annual revenue (approximately $2.0 million). • Led cross-functional team of 30 at The Washington Post through 12-month project design, development and implementation of new production and distribution processes resulting in 15% annual operational savings and 12% performance improvement. • Directed operational efficiency improvements at The Boston Globe resulting in 15% time improvement. Consultant (1999) • Guided project team at the Los Angeles Times through development of new distribution models to merge with reorganized internal HR model. • Organized feasibility study at the Pittsburgh Post-Gazette to examine options for new facility development resulting in $90-million capital project. Analyst (1999) • Designed and implemented processes and standards for emerging internal business unit that continue to frame how projects are managed throughout the firm.

Education

  • 2001 - 2003

    University of Michigan - Stephen M. Ross School of Business

    MBA in Strategy and Operations
  • 1992 - 1996

    Bates College

    B.S. in Economics

Additional information

Websites:
Interests:
Tech entrepreneur, cyclist, skier, MBA, husband (almost!), son, brother, and general on/offline enthusiast

Latest checkin

@Cafe Reverie (848 Cole St)
7 hours ago in San Francisco, CA

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Checkin history

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Posts

  • March 11, 11:58 PM

    airstreamfairytales:

    psa from @stuhueso

  • March 08, 06:52 PM

    Awesome. Amazing what the MTB kids are into these days…

  • March 03, 04:15 PM

    Craft in a Twitter world

    It’s rare in this day and age to see a true craft take place. Seymour’s Fashion in downtown San Francisco still makes it happen. Custom shirts, suits and the like, all measured by hand, and written with pencil in a ledger with carbon paper. They have books going back decades. It’s like stepping back in time in the best possible way.

  • March 02, 06:14 PM

    Check out Sefte on Remodalista

    Today’s Remodelista features Summer House, a Mill Valley CA boutique that carries, among other lines, Sefte Bedding! Check it out…

  • March 01, 09:03 PM

    Is customer service all that matters?

    Nike just called me. Yes, Nike.

    They called to confirm a recent online purchase and the experience was so positive that it made me think about what else Nike makes (everything) that I could use (a lot).

    The entire experience from inbound call, voice mail, to the tone, personality and delivery from the person on the other coupled with the level of service they offered made me a customer for life (or at least for a long time).

    As more and more products become commodities, is customer service the ‘secret sauce’ that will separate a company from the herd?

  • March 01, 01:17 PM

    I’m a big fan of awareness and cycling and as such, love this ad.

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